Rendered images often do not begin with a photographic device.

Rendered image: the result of the creation of a digital likeness of a physical object with the use of a computer and software. While these images may reside and may have been altered in a digital environment, they were at one time a physical capture of object and light as captured by a camera with a photographer and should be considered ‘photographic images’. Where photographic images were retouched physically even colourised, this process can take place with a photographic image within specialised software. Photographic images may become digitised, stored in a digital format or can be immediately stored in a digital format directly from within the camera itself. Photographic image: the result of the electronic or chemical capture of a likeness of a physical object with the use of a camera. When this occurs there must be a definitive process in order to determine the difference between the two when both are expected to exist simultaneously in the same environment. The differentiation of images as to their being photographic or rendered in nature is somewhat subjective and while it can be reasonably argued that a photographic image once digitally stored and retouched ceases to be photographic striking a balance between the two becomes necessary when identical product images exist in a single system as both photographic and rendered particularly when the associative nomenclature within the existing guidance calls for both files to be identically named. Refer to local Government bodies and MOs for additional details. ■ For more information on pharmaceuticals/over-the-counter pharmaceuticals, nutritional supplements and medical products refer to the GS1 Pharmaceutical Image Implementation Guideline : Additional information on minimum data requirements are outlined in the TIIG (Trade Item Integration Guideline). Data, both meta and associated, are essential for the timely and accurate usage of the assets. It is important to note that digital assets (e.g., images) are only one part of what is needed. There is no ‘one size fits all’ for images, but by having access to a larger more content rich base file, other formats may be derived. These standards focus on the highest quality and size of image which should be stored to enable any output format that may be requested internally or externally for various applications. This document does not specify how the images should be delivered via electronic commerce. The product identification number used is the Global Trade Item Number (GTIN) and this document provides details on all aspects of digital imaging storage.

This GS1 standard establishes rules for the storage of digital images associated to products.

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